When it comes to beauty products, having a social presence is one of the most critical aspects of brand’s success. Our Client (Name Hidden due to Confidentiality) started their own social pages with inhouse designers but they were not able to build traction on their own. This is where vertex stepped in.
Our Team of Social Media & Branding experts built a strategy for the client which aligns with the business goals. This included Social Media Calendar + Inorganic Marketing Budget along with running some special promos which would boost the brand awareness, customer trust and the local presence of the brand.
The project started off with building the brand image by addressing the problems consumers face and how the product can help. This was topped up by the referral bonus and sign up benefits. Along with this we ran multiple ad campaigns on Facebook to reach out to the prospective customers and build the community. This boosted the web presence and the followers count of the client to almost 300% just in the span of 3 months.
